The term “above the fold” refers to content visible in a browser’s initial viewport. Content placement in regards to the fold can have significant ramifications on conversion and click rates.

阅读更多

Affiliate marketing refers to the practice of a website publishing promotional content for a business, with the business then rewarding the affiliate for delivering visitors or customers via this content.

阅读更多

ALT text is to HTML elements as meta descriptions are to web pages. They give more information for crawlers like Googlebot to understand and correctly categorize your content.

阅读更多

Anchor text refers to clickable words in website content to which hyperlinks are attached.

阅读更多

Google introduced Authorship to help web writers get credit for their online content.

阅读更多

B

Google evaluates and grades sites’ backlink profiles, but many business owners might not know what’s included in their portfolios.

阅读更多

Banner ads are a visual tool to attract converting audiences to your website. They are purchased on a pay-per-click or cost-per-thousand basis to optimize spending for maximum return on investment.

阅读更多

Big Data helps marketers strengthen their outreach programs by pinpointing ways to nurture and engage leads online.

阅读更多

Bing SEO tools and insights can help marketers improve their visibility on Microsoft’s search engine.

阅读更多

Bounce rate is an important online metric that communicates the percentage of people that leave your website after only one pageview. Essentially, it is an indicator of the content’s relevancy to your audience – a low bounce rate indicates interest and vice versa.

阅读更多

Creating brand journalism allows businesses to position themselves as leaders within their industry while populating their website with original, relevant content aimed at their prospects.

阅读更多

B2B marketing refers to the techniques and best practices used by companies that sell directly to other businesses. Good B2B marketing strategies reach multiple audiences at once using a variety of tactics and account for longer sales cycles.

阅读更多

C

Calls to action are the options strategically placed on webpages aimed at compelling a prospect to convert.

阅读更多

Country code top level domains are website domain endings like .it and .io that indicate a site is from a particular country or region.

阅读更多

Clickthrough rate is a key metric used by businesses to measure the percentage of website visitors that click on a specific link.

阅读更多

Contextual advertising is most frequently seen in PPC campaigns and display advertising that places ads on webpages based on the content the user is viewing.

阅读更多

Conversion marketing, which aims to get prospects to take specific actions, should be an element of any marketing campaign, and it greatly depends on strategic content and context to drive results.

阅读更多

Conversion optimization is the process of tailoring web pages to encourage site visitors and other prospects to move seamlessly through the conversion funnel.

阅读更多

An internet marketing campaign’s conversion rate describes the share of site visitors or content viewers who take desired actions.

阅读更多

Corporate blogging is the practice of creating and publishing content related to prospects’ informational needs from the unique perspective of a brand.

阅读更多

Crowdsourcing is a term that refers to the process of tapping into the collective knowledge of the American public to perform business-related tasks.

阅读更多

D

Deep linking is a strategy that uses hyperlinks to bring site visitors and search crawlers from entry pages to valuable, “deep” content pages on a website.

阅读更多

Google’s Disavow tool helps webmasters disassociate their domains from spammy websites that refuse to remove low-grade backlinks from their pages.

阅读更多

E

Ebooks are gaining popularity in brands’ content marketing strategies as a way to convey a large volume of information in easily digestible chunks.

阅读更多

Email marketing campaigns have become increasingly popular and effective in recent years, and estimates for 2012 peg enterprise spending on the initiatives at more than $2 billion for 2012.

阅读更多

F

The growth of Facebook has made the platform an ideal platform for businesses of all sizes to use as marketing tool.

阅读更多

Google’s freshness algorithm rewards sites for updates content and helps users discover and access timely info over outdated material.

阅读更多

G

Google rolled out Penguin in early May to focus on sites that offer quality content and linking to readers.

阅读更多

Google+ launched in the summer of 2011, and Google quickly worked to integrate the platforms and its data into the rest of its services.

阅读更多

Facebook’s Graph Search brings search capabilities to the world’s largest social media platform, giving users one less reason to go to Google for answers.

阅读更多

Guest Blogging helps web publishers increase brand awareness through joint content marketing efforts with third-party sites.

阅读更多

H

Google didn’t officially announce the launch of the Hummingbird algorithm, but search marketers have determined it began impacting search results on August 30, 2013. The new algorithm was allegedly named […]

阅读更多

I

Any link that directs online audiences back to a website is an inbound link to that site. Inbound links are essential to building search engine optimization and driving website traffic.

阅读更多

Infographic marketing leverages the popular visual content format to demonstrate a company’s thought leadership in its industry in a more engaging, interactive format.

阅读更多

Infographics are designs rooted in well-researched content and/or thoroughly considered copy that convey visual narratives.

阅读更多

Integrated marketing campaigns allow businesses to leverage several different web channels with the primary purpose of boosting an overall web presence and nurturing leads.

阅读更多

Internal linking helps businesses direct website visitors and search crawlers to different web pages within the site. The practice can help deep pages become indexed by search engines and increase users’ time on site, provide more information and, ultimately, encourage conversions.

阅读更多

K

A keyword describes website content and caters to searches. Selecting the correct keywords is critical for the success of any SEO or content marketing campaign.

阅读更多

Keyword density is the ratio of keywords to overall words used in website content. When used for SEO as part of a content marketing campaign, a healthy keyword balance is among the key distinctions between user-friendly content and low-quality content.

阅读更多

L

Landing pages are any pages on a website that a visitor lands on after clicking a link (often from paid search or display ads), and they can be informational and/or transactional in nature.

阅读更多

Link building is a critical element of SEO strategies, as businesses look to generate more traffic for their website and expand their overall web presence.

阅读更多

M

Meta tags are machine-readable HTML elements that provide additional context to web pages, such as descriptions, authorship and sharing details.

阅读更多

必应和雅虎联手in October 2010 in hopes of combining the popularity and success of the two search engines into one platform for both users and marketers.

阅读更多

Multivariate testing is a marketing tool to analyze the effect of differences between one version of content and another. The major objective of this testing is to determine which version(s) achieve the highest favorable actions, be it conversions, clicks or purchases.

阅读更多

N

New media marketing has helped businesses leverage new web channels to attract prospects by offering content and other information.

阅读更多

Newsletter marketing is a method of email marketing businesses use to keep prospects and existing customers updated on new products, services or other trends within their company and industry.

阅读更多

O

Open Graph is a specialized meta tag system that defines rich content attributes (author, publish date, etc.) invisibly for usage by web applications.

阅读更多

Organic search refers to the results returned by search engines based on their own algorithms that attempt to measure consumer relevance, rather than paid search ads.

阅读更多

P

R

S

A search algorithm defines the process and factors used by a search company to rank websites and organize their search ranking with an accurate response to a query as the primary goal.

阅读更多

Search engine optimization is the process of placing signals within your web pages so that search engines can correctly understand the subject matter of your content. The ultimate benefits are increased crawl rate and potentially higher rankings in SERPs.

阅读更多

It’s hard to get all the acronyms straight these days. When it comes down to it, what’s the difference between search engine marketing (SEM) and search engine optimization (SEO)? Isn’t […]

阅读更多

Imagine this: You hear about this great new social media site that promises to overtake Facebook in user-ship, so you head to the platform to sign up, only to be greeted by a lengthy form requesting your personal information.

阅读更多

Social media analytics reporting helps brands learn more about how their social audience performs on the web and reacts with social media content.

阅读更多

Social video is an engaging new content type that is produced with the goal of increasing interactions between brands and their users, and users and their personal networks.

阅读更多

SEO practices might be usurped by SXO (Search Experience Optimization) in the future as users’ experience takes precedence.

阅读更多

T

Businesses must identify the audience they’re trying to engage with before developing a marketing strategy.

阅读更多

U

In internet marketing and web development, user experience refers to a site visitors’ impression of a website, encompassing everything from the value of the content or information provided to ease of navigation and reasonable load times.

阅读更多

V

Video marketing allows businesses to present new content in an engaging format that will improve the overall diversity of their website.

阅读更多

Virality is an intangible characteristic in some web content that compels internet users to share videos, images and articles widely in a short time span.

阅读更多

W

在线研讨会研讨会广播在网络上使用by businesses to educate and communicate with prospects or existing clients.

阅读更多

White paper marketing is becoming a more popular component of content marketing campaigns, as businesses look to position themselves as thought leaders.

阅读更多

X

A sitemap is part of any good SEO strategy. The feature lists all of the pages hosted by a website, helping search engine crawlers identify content worth caching.

阅读更多