马一个B2B内容rketing Agency, Defined

马一个B2B内容rketing Agency, Defined

您的营销策略取决于您的受众。这就是为什么B2B和B2C内容营销之间存在区别。B2C涉及与公众交谈,而另一个 - B2B - 需要抓住那些已经在该领域至少有一些事先知识的人的注意。

For that reason, outsourcing to a B2B content marketing agency might be in your best interest. Experts in content marketing know exactly how to guide your target audience down the sales funnel.

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我们是谁

我们是谁

As a content marketing agency, Brafton helps businesses through every stage of the sales process, from customer attraction to retention.

That means our content creation services are wide-ranging. We write informative blogs and thorough white papers. We design custom graphics and shoot high-quality videos. We conduct SEO research to help your content rank highly. We share our expertise with you so you can improve your own marketing strategy.

Our Goals

Our Goals

When you partner with Brafton, we don’t just want to see your sales improve. We want to see you rise to the top of your industry and leap to the forefront of your audience’s mind. Our content will help you with:

品牌意识。

Lead generation.

销售能力。

客户保留。

我们的战略

我们的战略

我们知道B2B营销造成了独特的挑战。这就是为什么我们花点时间了解您的业务和您的行业,确定您的目标受众,开展SEO研究和更多。

在B2B内容营销机构中寻找什么万博国际电脑版

在B2B内容营销机构中寻找什么万博国际电脑版

那里有很多选择。遇到B2B内容营销机构时问自己这些问题。万博国际电脑版

1

What Do They Offer?

What Do They Offer?

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在那里有了这么多类型的内容,内容营销机构在他们提供的内容中变化。有些人只能提供写作服务,而其他人则仅提供视频和图形设计。随着您的业务增长,您将希望发布许多不同类型的内容,因此您将想要一个可以完成所有的B2B营销机构。

At Brafton, we offer content creation services that range from written content to videos, illustrations and more. We also provide other marketing services, like SEO analysis, social media and email marketing.

2

Are Their Prices Competitive?

Are Their Prices Competitive?

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这是一个基本规则:在购买之前检查价格标签。内容万博国际电脑版营销机构可以是您正在寻找的一切,但如果他们的费率太高,则不是正确的关系。

The whole point of hiring a content marketer is to make more money. If they charge you more than they help you generate, their services aren’t worth it.

BRAFTON的价格是市场上最具竞争力的价格。你支付你得到的东西,而且没有更多。我们的优质内容将有助于您的品牌推动销售,为您提供最佳回报。

3.

Do They Succeed?

Do They Succeed?

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但价格不是一切。这是你的巴克很重要的是爆炸。您想找到一个内容营销机构,不仅会给您最万博国际电脑版优惠的价格,而且是最好的结果。

Look for customer reviews and case studies on the agency’s website. Read testimonials from businesses that have worked with the agency before. Research the agency’s clients to see how successful they have become since the partnership began.

谈到我们的成功时,证明在布丁。BRAFTON的内容营销服务帮助全世界的公司在那里获得了名称,提高了他们的销售,成为其行业的领导者。

引用

在数据分析和规划过程中咨询可能很难向不​​在行业中的人表达。但是,BRAFTON将我们的概要或幻灯片缩小,将它们缩小并确切地提供我们正在寻找的东西。“

– Tori Hvizdak, Marketing Manager at Allitix

B2B Marketing Services

B2B Marketing Services

B2B marketing involves many steps: Getting your name out there, generating leads, converting leads to customers and finally wowing those customers to the point that they recommend you to others.既然有这么多参与B2B营销,it only makes sense that the services are wide-ranging.

Content Creation

Content Creation

在Brafton,内容创作是我们的面包和黄油。内容从书面资产的博客帖子,电子邮件营销,白皮书和电子书 - 视频,插图,信息图表,动画和网页设计。并且甚至没有划伤表面。

To ensure your business is going to get the best collateral possible, it’s important that the marketing agency has teams designated to the different types of content. You don’t want videographers tackling your written content or writers handling your graphic design. Quality content requires marketers that are experts in their fields.

这就是为什么在Brafton,我们为每种类型的内容都有杰出的部门,我们只雇用了最好的。

内容策略

内容策略

Our experts aren’t just pros at creating content—they also come up with strategies for what kinds of content your brand needs, and they determine which channels are best for showcasing it. We base our content strategy off of your specific goals, and we monitor the plan’s success by analyzing your website performance.

Whether your goal is to gain more social media followers, engage leads from untouched channels, bump up your sales numbers or turn returning customers into brand evangelicals, we’ll come up with the content strategy tailored to your unique needs.

How to Measure B2B Content Marketing ROI

How to Measure B2B Content Marketing ROI

B2B内容营万博国际电脑版销机构不应仅提供您的定制内容,然后送您快乐的方式。如果需要进行调整,它们还应帮助您分析。或者需要进行调整。

这就是为什么在BRAFTON,我们的关系在提供内容后不会结束。我们坚持使用您确保它究竟正在进行它的设计,我们会帮助您确定您的策略的成功。

Determining the ROI of your B2B content marketing can be difficult, because the metrics for this analysis depend on the content’s place in the marketing funnel.

漏斗内容的顶部:意识。

漏斗内容的顶部:意识。
这包括您的博客文章,电子书,通讯等。这些可能不会直接推动销售,但他们在那里得到你的名字。为了衡量这些类型的内容的成功,请查看点击次数,遵循社交媒体,印象和其他度量。

漏斗含量的中间:兴趣。

漏斗含量的中间:兴趣。
This includes your downloadable assets—the pieces of content an audience member saves for later, rather than just looking at once. Like top of funnel content, these assets might not generate sales immediately. But, if successful, they’ll receive more than just clicks and impressions. The success of these assets can be measured by downloads.

Middle of funnel: Consideration.
略微进一步下降销售漏斗是您的客户感兴趣的地方,但他们需要更多的推动,以确信您的品牌比其他选择更好。在这个阶段是什么是社会证明,您的业务是质量和值得信赖的。这可以是客户成功案例,推荐和积极评论的形式。

漏斗内容的底部:决定。
This includes the pieces of content that lead your potential customers to the sale, like online forms and CTAs. Your sales numbers will be an indication of the success of these pieces, but not entirely. Emails or inquiries through your contact page as well as submitted forms are also good indicators.

Look for a B2B content marketing agency that not only delivers top-notch content, but also helps you analyze if it’s working for you.

BRAFTON可以是那个合作伙伴。

Let’s talk about how we can improve your B2B organization.

GET IN TOUCH WITH US TODAY.

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