Your Digital Marketing Plan is Here

注意力空前低和通知ation overload at a constant high, your brand needs a strategy to stand out from the crowd.

A successful digital strategy focuses on online content and platforms to improve business performance, answering all of the who, what, when, where, why and how questions so that all stakeholders are working toward the same goals.

is our target audience?

Howcan we best engage those users?

What共鸣的内容our audience and achieves our desired outcomes?

为什么我们的解决方案对我们的目标市场有价值吗?

Whereshould we share our content?

When我们应该启动我们的竞选活动吗?

To answer these questions, our team works with your marketing team and other company stakeholders to understand your industry, brand, audience and goals.

我们的客户说最好的

How We Generate 20% of PerkinElmer’s Life-Sciences Leads

“ Brafton所做的所有工作都产生了大约20%的潜在客户。他们实现了我们的目标,做得很好。”

– Sandra Florindi, Segment Marketing Leader, Life Science, PerkinElmer, Inc.

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Total Safety

总体安全性的总社交:史诗般的社交媒体成功故事

“The social media team has been extremely supportive — they took the few words we used to describe what we want and turned that into a whole campaign.“

– Barbara Clifton, Marketing and Communication Manager, Total Safety

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How We Helped Allitix Go All-In on Thought-Leadership Content

“Brafton has the technical writing skill to write about difficult topics but make it interesting to read. They can take an idea and elevate it to the next level.”

- Tori Hvizdak,市场经理,
Allitix

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数字化转型策略:如何迎合您的业务到您的在线市场

If you’re new to the game, we can help you define your differentiators, fine-tune your messaging, pinpoint a target market through detailed persona development and identify marketing goals that will promote business growth.

You’ll work with a dedicated digital strategist who will become an expert in your brand and industry. This person will serve as your point of contact between the editorial, graphic design, video, social media and other teams that contribute to each marketing campaign to which we contribute.

The digital landscape is always evolving, and with that also comes shifting user expectations. We’ll build your digital strategy with flexibility in mind, while also drawing on data that informs actionable insights and confident decisions.

As a full-service digital agency, our team can create an end-to-end marketing strategy specific to your company that includes:

Strategic Analysis:

We’ll take a look at your current brand strategy and digital presence to identify areas for improvement, such as increasing monthly site traffic, boosting conversions or improving search ranking. A competitor analysis also clues us into smart directions your brand can take.

战略development:

After developing a rockstar digital marketing strategy, we work with your team to plan for execution. This takes into account all aspects of the digital experience your prospective consumers have with your brand, such as social media, email, search engine results pages and more.

内容创建:

Our in-house team creates high-quality, data-driven content that supports the big picture goals. Each piece of content is mapped to a specific KPI, and we’ll demonstrate how the assets we create contribute to your bottom-line goals.

促销和分配:

When your content is ready to share with the world, we can help promote it through social media, email, digital advertising and other channels.

Metrics and reports:

We compile baseline and ongoing metrics to analyze your site performance, social media presence and more.

正在进行的分析:

Our strategists and consultants can provide ongoing analysis of KPIs to track your success.

Tangible Business Results

Tangible Business Results

A data-driven digital strategy will always be focused on goals. Without them, your brand will quickly become lost in the digital landscape and it will be difficult to measure success.

在Brafton,我们可以帮助您实现各种目标,例如:

  • Brand awareness.
  • Lead generation.
  • Sales enablement.
  • Conversion marketing.
  • 网站性能。
  • Search performance.
  • 收入增加。

How do we do it? Content marketing that informs, entertains and inspires your audience. With the right content, we can tell your brand’s story, build trust and interest, earn industry credibility, turn leads into conversions (and then customers into brand advocates), boost revenue and more.

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内容That Shines in the Digital Space

Digital content is how your brand starts a conversation with users and ideally turns them into loyal followers or customers.

By engaging with your written and visual content, your audience will learn about your product or service and connect with your brand message. These interactions are critical to moving them along the funnel and generating the business growth that your strategy is developed to achieve.

布拉夫顿is your one-stop shop for all your content marketing needs. We can create and promote the content that supports your digital strategy.

内容写作服务

内容写作服务

您的Web内容讲述了您的品牌故事,展示了您的产品或服务,并向潜在客户展示了您的专业知识,可信赖性和价值。密切关注该策略,我们才华横溢的内容作家是业务意识的讲故事的人,他们可以创建博客文章,视频脚本,电子书,白皮书,信息图表,网页等。

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社交媒体营销Services

社交媒体营销Services

When your strategy calls for social promotion, our social media team will have it covered. From organic strategies to social ad campaigns, Brafton social media strategists use a results-driven approach to plug into your audience and capture its attention with the right content.

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Video Services

Video Services

It’s hard to compete without video in today’s digital landscape. Our video production services include animation, on-location shoots, studio productions, vox pops, explainer videos, testimonials, event coverage and more. From ideation to editing to promotion, Brafton can make your brand a video star.

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平面设计

平面设计

战略meets art when our designers get involved. This digital marketing service includes infographics, white papers, eBooks, case studies, custom illustrations, web design and more for your brand — all of it in perfect harmony with your visual identity and brand style guidelines. With visual content creation support, you’ll wow users with the eye-catching content that supports your strategic goals.

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入站and Outbound Marketing Strategies

入站and Outbound Marketing Strategies

入站?出站?两个都?答案在于您的目标受众 - 作为领先的数字营销机构,我们的专家喜欢这类问题。

While Brafton specializes in inbound marketing techniques that give your brand more bang for your buck, we won’t shy away from recommending an outbound marketing strategy if it makes sense for your business model and target audience.

入站营销

入站marketing is a fan favorite because it feels more natural and generally has a higher return on investment. The idea is to create digital content and social media campaigns that spread brand awareness and subtly lead users to your website. Once they find out more about your brand in this organic way, they’re more likely to fill out a contact form, respond to an incentive or purchase your product or service.

As your digital strategy agency, Brafton can provide varied inbound marketing services, including blog writing, social media services, search engine optimization and the list goes on.

Outbound Marketing

出站营销是一种更传统的策略,涉及企业直接与消费者接触。但是,它还包括直接邮件,广告牌和广播广告,这些广告对某些受众群体可能有效。

The key in deciding how to divide your marketing investment is to consider the ideal customer experience. Will a direct mail brochure encourage them to visit your website? Or will they send it directly to the trash bin? Determining expectations is an essential component of planning your digital marketing plan — and that’s just the type of question our top-tier digital strategists are ready to explore with you.

Bring in More Business With Digital Strategy

Bring in More Business With Digital Strategy

Digital marketing isn’t a one-time thing — especially when you want to drive consistent business growth. Our strategists and consultants will keep a close eye on your bottom line as they track your content performance and report on KPIs.

另外,我们将帮助您调整策略,使其适应不断变化的趋势和不断发展的用户期望,以使您的数字形象始终处于最佳状态。

Whether you’re looking for end-to-end digital services, à la carte or something in between, our in-house team of strategists, consultants, project managers, content creators and social media specialists are ready to target your business goals.

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Not in the US?

查看我们的国际数字战略服务:

UK Digital Strategy AgencyDigital Strategy Australia

Are You Ready to Get More Out of Your Digital Marketing?

LET’S STRATEGIZE

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