How We Make SEO Content That Delivers Results

How We Make SEO Content That Delivers Results

我们拥有超过10年的经验,成为北美,英国和澳大利亚的领先内容营销机构。万博国际电脑版这让我们充足了开发和完善内部内容创作和博客写作服务的专家模型,建立在专有软件,创意故事讲述者和硬币上。

典型的Brafton博客文章以数据开头。通过分析跟踪,竞争分析和行业对话,我们审查目前正在进行的事情以及历史上显示的持续结果。我们发现搜索者意图并与您的商业专家团队合作,以解决当时需要写入的话题。

From there, we formulate campaigns centered on your core themes, marketing goals and target audience. We get the right eyes on the right content at the right moment.

Our stance on blog content is simple: If it doesn’t serve a purpose, we don’t write it.

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博客写作服务

10年的经验
given us ample time to perfect
内部内容创建的专家模型
和博客写作服务。
____________

内容策略符合商业目标

内容策略符合商业目标

Blog articles are top-of-funnel assets intended to capture web traffic, define your brand and address customer pain points.Prospects have questions; blogs answer them.

A strong blog management and distribution strategy should serve as the entry point to your sales funnel. That’s why our creation process maps every asset to your commercial goals.

There’s a dollar amount attached to every blog post, and we aim to prove it.

Before we put pen to paper, we get to know the industry, the trends, the topics, the keywords, the audiences, the angles, the experts and the perspectives. Our content writers utilize SEMrush, BuzzSumo, Moz, Google Analytics, MarketMuse and other SEO tools to lay the foundation for their content.

查看成功案例

We’ve helped thousands of clients get results through blogging. See for yourself:

FFVA相互作用

“Truthfully, Brafton has been an extension of our department. They’ve allowed me to build and grow what we can produce.”

- Melissa Hide,VP营销和品牌发展,FFVA相互

阅读案例研究

eSpatial

“我们有许多页面[BRAFTON]创建转到第一页。一直是我们的顶级转换器免费试用。“

– Heather McLean, Customer Communications Manager at eSpatial

阅读案例研究

Lightning Labels

“We’ve seen a consistent increase in the number of visitors and time spent on our blogs year-over-year.”

– AnneMarie Campbell, VP of Marketing, Lightning Labels

阅读案例研究

灵活,可定制的博客包

We’re a full-service digital marketing agency, which means our services go well above and beyond blog content creation.

使用BRAFTON意味着您将直接访问内容营销策略师,这是一个围绕着稳固的数字营销策略来了解的SEO专家。此人将帮助您开发一个计划,该计划包含博客帖子,并将其利用它们与视频,社交媒体,付费广告等其他抵押品一起利用。

Our blogging packages aren’t rigid, unforgiving contracts. A good digital marketing strategy adapts and evolves alongside industry trends and audience needs. That’s why we work with flexible statements of work, which can include any of the following (and much more):

Custom content

Custom Content

Fill your blog with engaging content that your audience is already searching for. Every blog article begins with a content mapping process, for which your professional writer will first answer questions like:

  • 本文的目的是什么?
  • Who will read it?
  • What do the best performing articles on this topic include?
  • What do they leave out that your brand can answer?
  • And more.

仔细规划每个博客文章的方向,目的和音调意味着每次可交付的地方都有一个在您的营销策略中的位置,并将为博客参观者提供有意义的信息。

You may want content for a multitude of channels outside of your own site as well. Our professional writers can also draft guest posts to help your brand reach wider audiences and build relationships, ghostwrite LinkedIn bios to optimize your team’s social media presence and more.

搜索性能简报

搜索性能简报

Supercharge your custom content with our proprietary Search Performance Briefs. These are SEO-targeted roadmaps that reverse-engineer the top results for a particular keyword or phrase.

SPBs take an analytical approach to the content planning process, and involves:

  • Evaluating the target keyword to determine which topics to address and which semantically related keywords to include throughout the piece.
  • 通过SERP分析识别搜索者意图。
  • Using SEO tools like SEMrush, MarketMuse and more to determine the appropriate content depth for the topic.
  • Competitive analysis to ensure your content serves a purpose to your audience.

These documents have helped our clients rank for thousands of keywords across hundreds of industries, driving interest, traffic and ROI.

促销和分销

Promotion and Distribution

A blog content strategy doesn’t stop with content creation. Once you have high-quality content on your blog, you need to ensure your target audience knows about it. That’s where promotion and distribution come in.

Your dedicated CMS and project manager can help you discover the most lucrative channels on which to share your articles. That may include building out an email marketing strategy, organic and paid social media posts, content syndication and more.

No matter what plans you have to promote and distribute your content, we can help. Between our professional social media team, consulting experts, technical integration specialists and more, we can make sure your content is found easily by the people who need it most.

电子邮件广告系列

Copy refreshes

content creation

Copy Refreshes

就像其他任何东西一样,良好的内容。

趋势变化。未发现新信息。此外,您的品牌并不是唯一一个与您的目标受众交谈的人,最终,别人旨在将您的内容击倒在Serp上。

我们在这里使用刷新刷新来保护您的定位。我们将使用当前信息更新您的内容,并确保它涵盖所有必要的副主题。有效的内容升级可以提高您的排名,推动更多流量,最重要的是,确保您的网站具有最新的相关信息。

Blog UX redesign

博客UX重新设计

Your blog articles might be excellent, but how is your blog homepage? The usability and appearance of your blog and website significantly impact your reader’s experience and impression of your brand.

Our experts will evaluate your website and ensure users can find and navigate the blog easily, and that it reflects your brand’s look and feel. Additionally, we can help ensure your site is accessible, responsive and fast-loading—all critical components to top-tier SEO and UX standards today.

网页设计图形

视频博客

promo

Video Blogs

什么更引人注目而不是自定义图像?视频!我们的视频博客让您快速提供快速,从事视频内容,以便您容易消耗。将视频博客嵌入到同一主题的文章中,以向您的网站添加维度和多媒体元素。或者,使用它们作为独立资产,在您的博客上给他们自己的页面,在社交等内分享它们。

品牌图像和插图

品牌图像和插图

A blog with no color is just a boring page of text. Add interest to your content with branded illustrations, GIFs and infographics that support the key points of your blog articles. Our graphic designers create on-brand imagery that fits into your blog posts, or can be used in social posts, email content, sales decks and more.

graphic design

Industry-Specific Experience

我们组织了我们的编辑团队,以便每个作家在一系列业务部门都会在一系列业务部门开发主题专业知识。普通行业包括:

Technology.

金融服务。

教育。

卫生保健。

Manufacturing.

Legal.

And more.

Our goal is to connect your company with an expert writer who already has years of experience creating web content for your industry and your audience. This shortens the learning curve and makes copywriting with authenticity in your niche a piece of cake.

But blog writing is only half complete if it isn’t personalized with your company’s expert opinion. Our professional blog writing services include conducting interviews with your staff, gathering intel from your sales team and integrating your brand mentality into everything we produce.

We call it Blogging 2.0.

为人类写作,而不是搜索引擎

为人类写作,而不是搜索引擎

If your blog strategy is still based around high-level keyword targets, intricate backlinking schemes and formal, mechanical writing, it’s time for a course correction.

You’re a human. Your readers are human. Our blog content writers are human.

我们的博客服务由专业作家领导,他们在各种专业中占有学位,包括新闻,英语,创意写作,营销和教育,以命名为数少。扔进几个MAS,MFA和PHDS,也可以获得良好的衡量标准。

我们是专业的记者,发布的作者,直播表演者,企业家,教师和写作顾问。我们得到了最好的。

Higher organic rankings are achieved through consistent, strong articles that serve user intent, not gaming search algorithms and dousing your content in keywords.

Every day, search engines become more human—they’ve actually outsmarted the engineers who built them. You need blogs that make a human impact.

Why Your Blog is Your Brand

您的潜在客户的内容选项比以往任何时候都更具内容,这使得SEO和主题权给您的博客策略至关重要。对于Outrank竞争对手,您的业务博客应该遵循一些指导方针:


  • Stay on brand.
  • 新鲜内容后,每周不超过几次。
  • 为特定网站访问者角色编写(并非每个读者都是买家)。
  • Understand the commercial value of each visitor.
  • Have clear calls to action.
  • 包括自定义插图和视频。
  • 优化社交共享。
  • Update older and top-performing posts.
  • Be 100% relevant to users.

博客通常是第一个触摸点potential client, so you have only one opportunity to make the interaction count.Your blog is your brand.

The goal of our content writing services is to propel your brand to the forefront of your industry one blog post at a time.

博客作为战略

It’s not enough to simply have a writer produce blogs. A true content marketing strategy comprises a variety of asset types, distribution channels and promotion efforts.

We use blogs as part of a comprehensive approach to inbound marketing ROI, and you should too. This involves turning gated assets into blog posts, collaborating with social media influencers, guest blogging, embedding rich media like custom graphics and videos into all content, sending out email newsletters, inviting real-time feedback from readers and much, much more.

这就是质量的。

更好的博客始于Brafton

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